The two top sports athletes of the world are teaming up to launch a new media company.

Tennis star and Grand Slam champion, Naomi Osaka, is venturing into Hollywood with a company that will tell diverse scripted and unscripted TV series, documentaries, and anime.

The company is in partnership with SpringHill Company, an entertainment company founded by LeBron James and Maverick Carter. The name of the company, Hana Kuma, means “flower bear” in Japanese, but has faced outrage from many Ugandans, saying the name means something offensive in Swahili.

Osaka is of Haitian and Japanese descent, and has been an outspoken supporter for the Black Lives Matter movement, and advocate for mental health in sports, which is often overlooked, after she withdrew from the 2021 French Open.

Osaka is pioneering a lane that we don’t see many female athletes get to even drive in. She is one of the highest paid female athletes, earning most of her bank from sponsorships with Nike and Louis Vuitton. She also has her own skin care line called, Kinló, which is sold in Wal-Mart, and recently started a sports agency.