Sean “Diddy” Combs is back at it again with a new partnership/business venture. The music mogul is launching his new R&B label, Love Records, and is set to produce a new album this year.
“Music has always been my first love, LOVE RECORDS is the next chapter is about getting back to the love and making the best music of my life,” Combs expressed in a statement. “For the Label I’m focused on creating timeless R&B music with the next generation of artists and producers. Motown is the perfect partner for my album and I’m excited to add to its legacy.”
Serving as a cover star for Vanity Fair’s September 2021 issue, Diddy initially teased the new partnership with Vanity Fair.
“Yeah, all R&B label, because I feel like R&B was abandoned and it’s a part of our African American culture,” he told the magazine. “And I’m not signing any artists. Because if you know better, you do better. I’m doing 50–50 partnerships with pure transparency. That’s the thing. [The new label is so that] we can own the genre; we don’t own hip-hop right now. We have a chance to—and I’m going to make sure that—we own R&B.”
Motown CEO and chairwoman Ethiopia Habtemariam expressed her excitement to be working alongside Diddy, stating, “This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture; To be part of his next evolution and album is nothing short of monumental.”
Well, after stepping away from music to focus on his entrepreneurial journey, he’s back! Over the years, Diddy has worked with some of the culture’s biggest hitmakers, including Mary J. Blige, Mariah Carey, J. Lo, Boyz II Men, Britney Spears, Kanye West, Faith Evans, Mase, Total, 112, and the Notorious B.I.G.