Brand/Identity Logo nexus by Justcreative
Along with your logo, is the “look” of your releases. Maintain a consistent appearance that connects your website, logo and cover photos for your releases together. Aesthetic is important, so make sure that your designs all connect to one another. It will help establish the “brand” of your netlabel, with every release you make helping reinforce your brand. Remember simplicity is timeless, so don’t let current trends dictate the look of your label and its releases.
Once you’ve got your heart set on a name and have your logo designed, you need to register your netlabel with an archiving website of sorts. Archive.org is a popular destination because it’s free, and was founded as a non-profit public library to ensure permanent access of collections to the public. After you’re registered with an appropriate host, make sure you’re able to secure a website under the same name. While Facebook pages are an incredibly effective means to promote your releases (we’ll discuss this later) you have to remember that a web presence is necessary because not everyone is on Facebook.
Not a programmer? Don’t worry- registering and managing a website is easy! Convenient and user friendly sites help immeasurably, allowing you to set up a free domain through blog-like-formats like Tumblr, blogspot or WordPress. You can also go one step further and personally design a website using templates available from sites like Wix. Make sure you set aside money in your budget to gain ownership of a URL for your website to exclusively use.
Once you’ve got the basic parts of your netlabel ready, make sure you register and establish an identity on social media presence on platforms like Twitter, Facebook, Youtube, Vimeo, Soundcloud and Bandcamp. Social media presence means that your potential fans- DJ’s, producers, members of the media as well as average folks like you and me, have the ability to seek you out, make contact and enjoy your music through whichever medium they use. In addition, content available through social media increases the probability for your releases to go viral, so if you’re using twitter to promote your music, by all means, put a hashtag on it!
After registering your website, make sure you also create an RSS feed. An RSS feed stands for “Really Simple Syndication”. It allows fans of your website to register their email accounts to receive automatic updates whenever you publish new content –your release of a new single or album. Prior to releasing your music, make sure legally protect your content by establishing a common creative license, which simply put, allows you to use “some rights reserved” copyright protections for free.
With Basics Set You’re Ready To Launch
Once you have the bare basics completed -a place for you to host your music, on platforms people can easily find you through, with a framework for your future releases- then you’re ready for the next step.
Earlier I noted that you’ve got a crew of friends who are talented and release music too. This is important because you cannot build, manage and run your website as well as produce tracks and remix them all by yourself. Make sure you diversify the number of folks involved with your label. If you produce a single that you’re proud of, make sure you reach out to a couple friends whose taste in music and productions you trust, and ask them to remix it. This will help in a number of ways. It will help to:
- Branch out the sound of your release and by extension your label.
- Involving friends/professional contacts that you reach out to will expand the artistic family of your label. Artists who have a remix that’s being released will promote the label that their work is featured in. This is going to broaden your promotional power and reach.
- Growing the community of artists that release within your label gives a chance for those artist to collaborate with each other. Help connect artists whose sounds you think compliment each other and encourage them to join forces. This can be a beautiful place where magic happens, so make sure you help facilitate releases that could help both artists out with a release that will strengthen your label.
Make sure you have a concept for your label that feeds its identity. This can be rooted in the sound of your releases -from your take on deep techno or chilled out ambient- to a more abstract take like tracks over 8 minutes or music made out of sounds from one room in your house- kitchen techno anyone? However you decide to establish the domain in which your label’s sound will operate, make sure it’s clear. It will help set an expectation among your audience that will tie in the sound of all your releases. Otherwise, your label won’t establish a name for anything other than a scattered sound- while diversity is good, disorganization is not.