Plug Research is an independent electronic music label based in Los Angeles California, specializing in alternative, ambient, experimental, soul/funk, tropical techno and anything else you can’t quite put your finger on. Allen Avanessian started the label as a hobby in 1994, producing electronic music with his partner from their home.
“We tried to get signed to certain labels, but we finally realized that we can release this music on our own, and get it distributed world wide through certain channels,” Avanessian said in an email.
He started working with other artists and producers, developing relationships and expanding the worldwide distribution network of Plug Research.
Much of what comes out of Plug is progressive, melodic and instrumentally as well as vocally-driven. It’s a label that’s creative, forward-looking, and supportive of pushing the limits within EDM. Avanessian listed afrobeat, hiphop, Appalachian and Brazilian as being among the progressives styles Plug Research promotes.
Electronic acts like Sonnymoon, the Hawthorne Headhunters, Sene, Naytronix and Elephant & Castle are being fostered by Plug Research as they explore new frontiers of sound. What these musicians share is that they’re rooted in clean downtempo. The way they experiment within that genre varies widely.