EDM, in the present, has perhaps reached an apex. Producers, regardless of subgenre, now find themselves in a precarious situation: collaborate with a pop star or stay true to your roots?
Not all collaborations are equal, however. House and trance, for years, have featured singers, but including a name results in instant recognition and pop chart success. Obviously, this strategy is working for David Guetta, and does not seem to hurt Calvin Harris, who put aside his own vocals for collaborations over the past year.
Yet, instantly scoring a hit by including Rihanna, over an obscure dance diva, translates to success outside of the genre. Not all EDM producers consider this approach a smart career move, and some are beginning to speak out.
Of course, Deadmau5 is included in that group. While the Canadian producer has done his fair share of collaborations, including with the Foo Fighters and Cypress Hill, not all are equal from his perspective. What’s important to him is how well the singer interprets the music. Unfortunately, such collaborations, which frequently result from a label pairing a producer with a pop star, create a less-than-desirable outcome. “