While the original sounds have been kept intact, electronic dance music has come a long way from its origins. Yet, is the genre becoming too mainstream? There’s David Guetta creating radio-friendly house music that essentially subverts beats for vocals, and music festivals, globally, continue to grow, expanding to multiple days and attracting, in some cases, hundreds of thousands of people. But, save for the transition from rave warehouse parties to the Electric Daisy Carnival, electronic dance music is still largely an independent affair, with Ultra and Ministry of Sound being the dominant labels. Could Live Nation Entertainment’s recent acquisitions, first of Cream Holdings and more recently of Hard Events, change the culture of EDM, from festivals to how music is released?
On June 26, Live Nation announced its attainment of the promoter behind Hard Summer, Hard NYC, and other North American EDM events. Gary Richards, who founded Hard Events in 2007, considers working with Live Nation an expansion of the brand – not diminishing it. In a statement, Richards said: “I have known James Barton