How many EDM fans still consider David Guetta a proper house DJ? Guetta, it appears, even doubts his own credibility. Propelling himself to the mainstream with a long string of pop and hip-hop hits (and taking EDM with it) distanced him from his roots, but now Guetta’s creating his own label exclusively for EDM. Vocals from famous singers or hip-hop artists won’t be included, however.
The “Turn Me On” producer announced the news last month at the Ultra Music Festival, telling the crowd: “I’m going to start a new electronic label, and this is the first track on the label.”
The track mentioned was “Metropolis,” Guetta’s collaboration with Nicky Romero.
Last week, Guetta revealed to inthemix that he has considered creating his own label on multiple occasions. He told them: “The label that I’m starting – it’s not a business. It’s just an electronic label. I’ve been proposed the idea of starting my own label many times over the years by every major company on the planet almost but that’s not what I wanted to do. This is just for fun, it’s not for making money. I’m not going to make even one Euro out of it.”
Unlike Guetta’s money-making tracks, those on his label will be like “Metropolis” – instrumental only and not intended for radio use. He added: “It’s for Beatport only. I love making records that cross over but I’m going backwards with this label. Everything has become so big with electronic music that I think it’s time for me to do some smaller projects.”
Plenty of well-known DJs have their own labels, including Armin Van Buuren, Sander Van Doorn, Tiesto, John Digweed, and Boys Noize, among others, and Guetta’s entry is rather late in the game. But, when it comes to creating pure electronic music, as opposed to a pop crossover, Guetta put together a second disc of standard tracks for his latest album, Nothing But The Beat. “Sunshine,” his Grammy-nominated collaboration with Avicii, was one of them. Nevertheless, considering Guetta’s one of the most well-known names in EDM at the moment, he knows what tops the charts and brings in sales.