In the scope of electronic dance music, videos have long seemed secondary. In spite of bigger budgets, themes primarily feature dancing, or in certain instances, the budgets are so low and the execution so shoddy that EDM videos are the medium’s B-movies. More recently, Vyclone unveiled an app that could [...]
On June 26, Music Choice put out a press release regarding its latest endeavor: a partnership with burgeoning EDM network OneBeat. The #1 Free Video On Demand Network claims that, through working with the multi-platform company, they will be presenting the “largest collection of EDM programming to TV for the [...]
As Chris Alker noted in previous Crossfadr post There is More to being a DJ Than Playing Records. A successful DJ must take on a host of other responsibilities before their actual gig to make sure people know about A) Their music; B) The event itself; let alone C) Show [...]
A certain sadness falls over you when you realize one of your favorite musical acts no longer makes cutting-edge material. It’s not so much that they lost their spark; rather, it’s that they’ve settled into the mid-range complacency of releasing a new album every few years and counting on the [...]
A Crash Course in Electronic Music Theory + Maintaining Melodic Cohesion in "Noisy" EDM Genres As a producer of electronic dance music, especially some of the “harsher” genres, I am known for my ability to deliver some of the most noisy, and downright ungodly computer noises, often evoking a sarcastic [...]
No matter if Ultra, Electric Daisy, Electric Zoo, or Creamfields is your event of choice, the notion of “If you've seen one, you've seen them all” applies to practically all large-scale electronic dance music events on either coast and likely any continent. If you've gone to any of these, or [...]
On June 17, Eventbrite released results of a May 2013 survey examining the purchasing power and influences of EDM fans versus other-music fans, often in relation to social media. Harris Interactive Service Bureau questioned 1,019 U.S. adults in total about on and offline social behavior. Because social media has played [...]
In an age ruled by the single it’s nice that what will probably go down as the single of the year comes off an album that’s as good as Daft Punk’s Random Access Memories. The robot-headed French duo first burst onto the scene in 1997 with the big beat electronica [...]
Over the past month, two less typical collaborations surfaced on iTunes and Beatport: “Out of Sight,” between the Bloody Beetroots and Paul McCartney, and “Wake Me Up,” an effort with Avicii and singer Aloe Blacc. While the former has received generally positive reviews and saw its video come out this [...]
Trap music – the EDM variety that emerged last year with Baauer’s “Harlem Shake,” and not the hip-hop style that’s been around for roughly 20 years – has reached a fork in the road. No longer moving on a straight path slightly below mainstream EDM, the subgenre blending Southern hip-hop [...]