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So far Irene Test has created 254 blog entries.

More Than a Benny Benassi Song: Dance Music in Cinema

For all the hoopla around dance music’s second mainstream ascent in the U.S., there’s one aspect that hasn’t returned: the clubbing movie. Sure, filmgoers have sat through painful efforts like those Step Up movies, but the confluence of culture and sounds of late ‘90s/early ‘00s efforts Human Traffic, Party Monster, [...]

By |2023-11-24T07:37:41-05:00May 3, 2013|

To Free or Not to Free: The Pros and Cons of Giving Away Music

Back when we attended the Winter Music Conference in March, workshop after workshop emphasized one point: artists have to put their music out for free to get noticed. Speakers at panel “Mad Men & Women: Marketing Campaigns” even pointed to Deadmau5’s early days at WMC, passing out his tunes to [...]

By |2023-11-24T07:37:42-05:00April 17, 2013|

Ghost Producing: What the EDM Industry Doesn’t Want You to Know

In the celebrity branding industry, ghosting is a given. Consumers don’t expect The Jersey Shore’s Nicole “Snooki” Polizzi to have written her novels (although it’s pretty clear her experiences influenced A Shore Thing), nor is it assumed Rihanna, in creating her poorly-reviewed-but-successful River Island collection, sat down to put together [...]

By |2023-11-24T07:37:42-05:00April 10, 2013|

Miami Music Week: Where Did We Go?

The Winter Music Conference is all about finding out the latest trends in the electronic music industry and, for artists, taking a career to the next level with workshops, advice, and networking. The other half of the week is the events. Even with the Ultra Music Festival bookending the festival, [...]

By |2023-11-24T07:37:43-05:00March 26, 2013|

2013 International Dance Music Awards (IDMAs) Coverage

The International Dance Music Awards, or IDMAs, have been around as long as the Winter Music Conference and now span roughly 50 categories ranging from music to artists to events to gear. Upon entering the Colony Theater in Miami Beach for the March 21 ceremony, we noticed Lee Dagger of [...]

By |2023-11-24T07:37:44-05:00March 23, 2013|

Winter Music Conference: Gear Demos & Discussions

Although the state of the industry is the focus of the Winter Music Conference, gear plays a sizeable part, with brands showcasing their products at a two-day exhibit and doing demonstrations. Along with checking out the exhibits, we stopped by the Gibson Pro Audio (Stanton and KRK) and Pioneer demonstrations [...]

By |2023-11-24T07:37:45-05:00March 20, 2013|
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