Being a DJ is more than just playing music, traveling the world and overall bridging the gap between cultures. You are essentially becoming a role model to many people when you begin to spin and produce music that speaks to them on different levels. Kids, Teens, and adults alike, start to idolize you and will probably go to great lengths to see or talk to you. Therefore, you must utilize common sense when dealing with social networking/media to avoid OIMUS. OIMUS stands for “Oops I Messed up Syndrome.”
On July 27th, 2011 Kaskade suffered from a bout of OIMUS and clearly was not thinking when he tweeted, “ME+BIG SPEAKERS+MUSIC=BLOCK PARTY!!!” to his 92,000 followers. He actually thought he would have a civil block party with fans. Yes Kaskade, you will have an organized event when you spread the word of a massive block party with your huge speaker truck and amazing tunes. Yes Kaskade, nobody would ever show up to an event planned by you…even though you sell out clubs and arenas ALL THE TIME. Can we have a moment of silence for the respect he’s lost for doing such an odd thing? Let us all bow our heads, while giggling, at his tweets which go from normal to excited to scared to angry.
As a DJ, the social networking/media world is both a blessing and a curse. Social networking/media allows partygoers the chance to RSVP or spread the word of their favorite events. This means if you want something relaxed and well put together, you’ll need to keep the exposure to a minimum. Or at least house the event in an area where the lives of others will not be disrupted for hours at a time. You really don’t want to be stuck with a bill for damages…especially when the situation goes beyond your control.
So please present and future DJs, don’t let yourself become another victim of OIMUS. The last thing you want to wake up to in the morning is your face all over Yahoo News with trolls commenting on how stupid you are. Think before you tweet.